Industry leaders and world-class speakers will be a part of the 2019 TIA Industry Forum

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Lena Belogolova is a behavioral science expert with over 10 years experience in research and experimentation that helps optimize behavior for organizations and consumers. From Wall Street to Silicon Valley, her experience ranges from practical applications of this experimentation while a trader at Goldman Sachs to running Y-Combinator’s first all-female funded startup—Venuetastic—to Facebook’s product marketing and sales teams and finally as a consultant to companies such as ZipRecruiter. Lena holds an M.S. in Management, with a focus on Behavioral Economics and Marketing, from the Anderson School of Management at UCLA and a B.S. in Brain and Cognitive Sciences and B.S. in Mathematics from the Massachusetts Institute of Technology (MIT). She’s also conducted research with the Stanford University Marketing Department and UC Berkeley Marketing Department and is published in the Journal of Consumer Research. Lena regularly speaks at conferences and universities across the US, startup incubators, and continues to do research as well as advise startups across industries."

Lena Belogolova 

Tom Cove assumed leadership of the Sports & Fitness Industry Association (SFIA), the sporting goods industry’s largest trade association in January 2005, after 15 years building the organization’s advocacy and public policy presence in Washington, D.C. As President and CEO, he represents the interests of the nation’s sporting goods manufacturers by directing SFIA’s overall strategy and positioning among legislative, industry and media influences. Tom serves as the industry’s spokesperson before Congress and the media on issues promoting sports participation and safety, health and fitness, physical education and product standards, and as the liaison for national and international partners and affiliates. He is responsible for fostering growth opportunities and industry collaboration among more than 1,000 leading manufacturers and distributors of athletic equipment, footwear and apparel. Tom serves on numerous committees and volunteer boards and holds a degree in economics from the University of Maryland and a Master of Public Administration from George Washington University.

Tom Cove

Jolyn de Boer

Jolyn de Boer has led the TIA on many levels, focused on the business of tennis, key marketplace and industry research, including leading a global approach to measuring the State of the Tennis Industry and the development of industry networking forums including the NY Tennis Forum, Future of Tennis Forum, Innovation Challenges and the Tennis Owners & Managers Conference, where she collaborated with the world’s largest event organizer, Reed Expo, to create the Racquet & Paddle Sports Conference and Show aside of the annual PGA Merchandise Show in Orlando, Fla. Jolyn has also been involved in the development of collaborative initiatives (Tennis Welcome Centers, Cardio Tennis, Youth Tennis and with the USTA and TIA partners. With a passion and focus on technology and improving business and communication in the industry, the former New York City marketing executive and Albright College graduate with B.S. in business and psychology, moved to Hilton Head Island more than 25 years ago to start her own company.  TIA became one of her main clients and by 2003, Jolyn devoted herself full-time to the TIA as its executive director.

Patrick J. Galbraith of the USTA Pacific Northwest Section is Chairman of the Board and President of the U.S. Tennis Association, a position he assumed in January 2019. In this role, he also serves as Chairman of the US Open. Patrick has 12 years of service on the USTA Board of Directors. He has served as chair of the Budget Committee and as vice chair of the Investment Committee. He also served as treasurer of the strategic transformation of the USTA Billie Jean King National Tennis Center, as well as for the construction of the USTA National Campus in Orlando, Fla. A professional tennis player from 1989 to 2000, Patrick is a two-time winner of the US Open Mixed Doubles Championship. He ended 1993 as part of the No. 1-ranked men’s doubles team with partner Grant Connell and won the World Doubles Championship in 1995. A member of the 1996 Davis Cup team, Patrick finished his career with 36 doubles titles. He is a Certified Financial Planner (CFP) and is currently Senior Vice President-Wealth Management for UBS Financial Service Inc.

Patrick Galbraith

Andrew LaFiosca joined Repucom (now Nielsen Sports) in 2015, bringing with him a diverse background across brand marketing, sports marketing and agency services. He spent over 11 years working for Red Bull in varying capacities concluding with five years as the VP of Marketing & Sales for the New York Red Bulls of Major League Soccer. Andrew currently leads all new business development for Nielsen Sports across the U.S., Canada and Mexico. He received his BS from James Madison University and his MS from the University of Tennessee, Knoxville.

Andrew LaFiosca


Paul is the project manager for the ITF World Tennis Number, this is the project that will provide a common measure of ability to players around the world. Paul has spent 25 years working in Business Analysis, Data Management , Programme Management and Project Management. Paul joined the British Horseracing Authority In 2001 and worked in a number of senior management positions before joining the ITF in August 2018 specifically to deliver the World Tennis Number Project. Paul is a keen tennis player and sports fan.

Paul Lifton

Stuart Miller is the Senior Executive Director of Integrity & Development at the ITF. Stuart joined the ITF in 2001, from Leeds Metropolitan University, where he was Course Leader of the BSc Sport and Exercise Science degree. Stuart obtained a BSc in Sports Science at Crewe + Alsager College, which he followed with an MSc in biomechanics from SalfordUniversity, and his PhD in neuromuscular biomechanics from Manchester Metropolitan University. In addition to the ITF's integrity-related matters, Stuart oversees the ITF's Development Department, which is responsible for the development of tennis across the world. A keen sportsman, Stuart played basketball in the English National League for Warrington.  In his spare time, he likes taking cars apart and trying to put them back together, ideally with no pieces left over.

Dr. Stuart Miller

Craig Morris is the Chief Executive, Community Tennis for the USTA, overseeing all aspects of Community Tennis including adult tennis, league tennis, youth tennis, USTA tournaments and all other areas for growing grassroots participation in the sport. Since his arrival at the USTA in November 2015, Craig was tasked with creating the USTA’s first-ever unified youth tennis brand—Net Generation. Prior to joining the USTA, he served as the Director of Participation for Tennis Australia (2013-2015). In this role, he directed all aspects of strategy and delivery for growing the game in Australia. Craig has held a variety of positions with Australia’s governing body of tennis. As the National Leader of Hot Shots, he developed the strategy of bolstering youth participation and increased registered players in the program by more than 300 percent in just three years. From 2001 to 2004, Craig coached Samantha Stosur (2011 US Open Champion) on the WTA tour as part of the TA Optus Achievers program.

Craig Morris

Carlos Salum is a leadership performance strategist and founder of Salum International Resources Inc. in 1993. He’s been a consultant to global organizations and a leadership legacy advisor to high net worth individuals. A keynote speaker at numerous international events on the topics of Peak Performance and Breakthrough Thinking, Carlos has spoken at The Nobels Colloquia 2011 in Venice, Italy, alongside Nobel Laureates and top professors and consultants. Carlos is a member of the executive team at N3XT Sports, International Sports Technology and Innovation consultancy; a project collaborator with leAD Sports Accelerator and ADifo–Adi Dassler Family Office (Berlin, Nassau); and an International Tennis Liaison and Consultant with the SportsCouncil Silicon Valley in San Jose, founding the SIR Conferences and TheSircle Executive Club. Carlos has also participated in ground-breaking research in peak performance training with some of the world's leading sport science experts. He contributed to the careers of outstanding tennis players such as Gabriela Sabatini (US Open champion, 1990) and Sergi Bruguera (French Open champion, 1993 & ‘94) as well as collaborating in the training of the Argentine and Italian Davis Cup Teams. He coached international race car driver Pietro Fittipaldi in mental training to win the 2017 World Championship in Formula Renault V8 3.5 and currently coaches Pietro as F1 Team Haas test driver and his brother Enzo Fittipaldi (2018 F4 Italian Champion, Ferrari Academy and F3 Prema Team driver).

Carlos Salum

Jeff Williams, TIA President who has been on the TIA Board of Directors since 1990, became publisher of the Tennis Media Company (Tennis magazine, and Tennis Tuesday) in 2001, was promoted to group publisher in 2003, and was named managing partner in 2014. With the sale of Tennis Magazine, Tennis Channel, and Tennis Industry Magazine to Sinclair Communications, Jeff is part of the network and publisher of Tennis Magazine.  He’s a former chair of the USTA’s Strategic and Creative Planning Committee and president and board member of the USTA Eastern Section. In 1985, he took over as owner, publisher and editor of Tennis Industry magazine, titles he still holds. He is also on the board of directors for the Arthur Ashe Institute for Urban Health. He received the Industry Merit Award from the American Sports Builders Association in 1999.

Jeff Williams

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